Persuaders

What are some things that you learned about advertising after watching this video?


While watching the videos I learned that in the past advertisers would buy minutes to air their commercials. Then they realized they were paying more money to reach fewer people, due to new technologies that allowed people to skip through commercials. However, even though consumers may not watch television commercials advertisements are showing up in movies and television shows. The movie “I am Sam” for example promotes Starbucks.



What are some of the main problems that plagues contemporary advertising?

Due to the massive amount of advertisements in our culture consumers have become immune to print ads, commercials, and other forms of marketing. New technologies such as DVRs and Tivo have made it possible for consumers to skip commercials all together. Consumers do not believe that any brand is different from the next. Most consumers have the general idea that products such as laundry detergent all achieve the same purpose, no matter the brand.



What are some of the ethical concerns about advertising that we need to be aware off?

The video explained that marketers try to draw people in emotionally. They somehow attach a happy meaning to their product to get people to fall in love with the brand. In some cases it could be considered unethical to trick people into believing their product will fulfill the consumer’s happiness based on a false idea.